Digital Transformation Consulting

What is Digital Transformation? Only major corporations need to deal with that, right!? WRONG! At this point it's a buzzword. But to put it as simply as possible, it is using any type of digital solution to make doing business easier. It doesn't have to be something complex to be useful, and more importantly, valuable. At the end of the day, Digital Transformation is whatever your business needs it to be; a landing page, a website, a way to book appointments, a way to manage tasks or inventory... ANYTHING! And for the more complex projects; marketing automation, CRM, e-mail marketing, web design and application development - we've got your back there too! 

Take a look at the different project types we support below. If you think there is a project we can assist you with, please contact us to schedule a free 45-minute discovery session. We will use this time to gather details on your objectives. Following our discovery call, we will present our project plan and make adjustments as needed.

Marketing Automation

You are either already ready to take on the project OR you've heard that there are ways to communicate with customers more efficiently, but haven't seemed to be able to figure out what that is. This is where we can help you. You'll be in need of a marketing automation tool. These tools will allow you to automate communication with customers on a regular basis and pick up useful data along the way. We will guide you through the selection and buying process, then we will ensure that implementation goes smoothly. The final step will be operational readiness. We will set up admin operations to ensure  success going forward.

E-mail Marketing

E-mail marketing, CRM and marketing automation are like siblings. That said, there are far less complex ways to launch e-mail marketing campaigns on a fixed budget then to buy and connect each of these systems. It's your call, but either way we are here and happy to help. You might be debating going with a more simple email marketing platform vs a complex platform OR this might be the first time you've ever considered e-mailing customers. We can help work through the evaluation, prepare the send list and launch the campaigns. 

Application Development

Everybody needs an app these days. Or at least they think they do. Maybe you do, maybe you don't. Our team will help you evaluate the need and benefits of developing an app. Then we will review the pros and cons of going with a fully custom app or a template app. At that point, we can either run the project for you, or let you take it from there. What we won't do; we won't tell you that you need an app when in reality you don't. We won't convince you that spending some outrageous amount of money on a custom application that will not provide any value is a good idea. We will discuss the business benefits of such an application and then we will analyze whether or not it makes sense for you and your mission!

CRM

How are you you keeping track of your customer interactions? Something as simple as knowing what someones last transaction was can help to improve your business. Similar to marketing automation and very much connected, the CRM tool will allow you to engage with your customers on a new level. We will help you asses the options when it comes to technology. There are many choices and all with similar yet different features. Training will be key for your team when it comes to using a new CRM tool. Our team will provide the training required to ensure you see value immediately. 

Design

Are you in need of a design overhaul? Maybe your graphics are out-of-date or maybe you just want to change things up. We can be your creative team coaches. But maybe its more complex than that! Maybe you are in the middle of brainstorming a new internal tool or application but have absolutely no idea where to start. Let us help! Design can be a lot of things and we love that. Our team has experience in Graphic Design, Product Design and Web Design. Let us know what your'e cooking up and we will help you get it across the finish line.

Digital Marketing

Good ol' digital marketing. What even is it? The big search engines and ad platforms are changing the rules on us almost daily now and most business owners do not have the time to keep up. Well, you see, that's where we are going to help you. From ads, to analytics and dashboards - we can work with you to get an understanding of your goals. We can then configure and run campaigns for you OR just train you on how to do it. If you need us to setup and maintain operations, no biggie! We got you, don't stress! Advertising still matters, there are just different ways to go about it these days. Let's review what makes the most sense to engage your customers, so that at the end of the day you can boost profits.

Saratoga Lake Marina

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"We've been doing it this way for years."

"We've been doing it this way for years". That's what our client Saratoga Lake Marina told us when we told them it was time for a landing page. They were running the entire business off of a cell phone and an email address. Then we showed them how a simple landing page with some contact info and a form could change everything. Well, sure enough... Business is booming. They can now run all customer interactions through the page. Nothing fancy! Just a simple digital transformation from the old way to the new way.